Re-Up Supplies also known as Re-Up Network started in October 2024, out of North Hollywood, California.
It began with Jensine Reyes noticing a real gap in the supply industry: a missing human connection. This is an industry that, frankly, doesn't care whether you're buying the right product for your specific business and every business is different, so your supplies shouldn't all be the same. Jensine wanted to build something that actually educated clients on what's right for their operation, instead of just moving product.
The challenge was reaching people. Social media wasn't her strongest skill, so as the need for the right kind of connection grew, she brought in her husband, Jorge Martinez, who had a real passion for content creation. Staying ahead meant meeting people where they were and social media became a core part of how Re-Up built real relationships with real businesses.
Today, that same idea shapes everything: a network of local supply locations, each with its own dedicated Relationship Director a real person who knows your account, your delivery zone, and your business, not a queue. Re-Up also works directly with local manufacturers, helping drive their sales while passing real savings on to the businesses that buy from us.
